ABOUT
Hi, I’m David Finnigan (aka Finn).
I’m a Freelance Copywriter, TV Writer, and Story Producer. I love strategizing, ideating, and writing compelling copy, whatever the medium: digital, traditional, and, yep, everything in between.
Got a project? Need copy? Let's collaborate!
Barcelona, Els Quatre Gats. Picasso's old stomping grounds.
Looking for engaging copy,
then look no further.
I can help you:
Communicate with authority
Connect with customers
Create loyal fans
My copywriting philosophy.
Your copy is the first salesperson your audience meets. In order to put your best foot forward, this salesperson needs to be a welcoming, customer-centric force. In other words, a customer magnet (drawing them all in!)—not a customer repellent.
Your copy should clearly articulate the language of your brand, with your target's best interests in mind. The voice and tone of your copy should be simple yet thought-provoking. It should embody not only your brand’s personality and attitude, but also its looks.
Yep, I said, “looks.” Font size, type, and color all matter in communicating your message.
Your copy should inspire trust, respect, and confidence. It should, in effect, MATTER and MOVE people to click, discover, ponder, and, ultimately, purchase. The better you personify your brand with sharp, powerful copy—humanizing your story (no matter how technological)—the more approachable and loveable your brand will be.
And love is a beautiful thing. Just like your brand. So, let’s tell your audience all about it!
Story-related content I've consumed.
Just a few relevant books I’ve devoured and incorporated in one way or another in my
creative work. But, of course, pinpointing exactly where and when I’ve utilized these treasure troves of insight is unbeknownst to me. That kind of thing, well, just happens.
Ogilvy on Advertising, David Ogilvy
Blink, Malcolm Gladwell
Hey, Whipple, Squeeze This, Luke Sullivan
Start with Why, Simon Sinek
Convince Them in 90 Seconds or Less, Nicholas Boothman
The Tipping Point, Malcolm Gladwell
Influence, Robert Cialdini
Made to Stick, Chip and Dan Heath
A Technique for Producing Ideas, James Webb Young
Purple Cow, Seth Godin
Building a StoryBrand, Donald Miller
Lovemarks, Kevin Roberts
Story, Robert McKee
The Hero with a Thousand Faces, Joseph Campell
Why take 'em all in?
Because learning from the best of the best in any discipline is the ONLY way to go. No ifs, ands, or buts about it. The art of communication—a unique, innovative, and ever-growing discipline—is no different. The best of the best pioneer and trailblaze, from one generation to the next, paving the way, leading the charge, handing off the torch. That—along with all matter of inspiration (from music to movies to design)—is what makes this path so rewarding, so refreshing, so ripe for originality. The intersection of art and commerce, of education and entertainment, the place where marketing and advertising squarely reside, is a great (and wonderful!) place to thrive. So, whattaya think? Shall we thrive, together? Let’s. Do. This.
But enough about me. What about you?
Let me guess...
You’re overworked. You’re overwhelmed. You’re juggling a thousand things—or more (probably more!)—from emails to meetings to an infinite to-do list.
Sound about right?
Why burden yourself with THE COPY?
Why lose another night of precious sleep?
why, Why, WWWHHHYYY?!
All good questions.
What you need isn’t more time, more coffee, or more line spacing. What you need isn't just any 'ole copywriter, either.
Maybe it's me, Finn :)
What you
need... is the RIGHT WRITER.
But first, let's connect to see if we're a good match.
And if so...
I’ll tackle this (the copy).
You’ll tackle that (whatever needs your attention).
We’ll celebrate together (with a round of high-fives, maybe even some bubbly).
Whattaya say? Something like...
“COLLABORATION IS KEY, IT TAKES INNOVATION AND CREATIVITY TO THE NEXT ROOM.”
– SHAWN LUKAS
Their Words. Not mine.
copy and new ideas."
"Working alongside Dave was one of the more rewarding things of working at JWT. He was always willing to brainstorm and push for better ideas--keeping me and other people motivated to do the same. His sense of humor and dry wit, quippy headlines and desire for better copy are qualities I hope to be surrounded by in this and future jobs to come. I would recommended him to anyone needing great copy and new ideas."
Monica Rettke, Associate Director, Content & Copy at Sam's Club
"Recommended for great
"David is an amazing writer, it's as if words are his slaves! His talent surpasses that of any other writer I've met, and just working with him makes one want to try harder to attempt to meet his level!"
Elizabeth Holloway, Owner at Holloway Video
"An amazing writer."
any creative team."
"A valuable asset to
"Dave and I collaborated on several projects while he was at JWT. In my time working with Dave I found that he is a valuable asset to any creative team. On top of the latest trends in popular culture, full of fresh points of view, and always about the greater idea, Dave is more than a copywriter due largely to his understanding of storytelling and his audience. Dave brings enthusiasm to every project and he refuses to settle for less than perfection."
Ryan Woodman, AVID Editor/Motion Design at JWT
When I'm not writing, I'm surfing.
Creative expression on a fresh water canvas.